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Copyright (c) 2006-2007 Wendy Reid.

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Archive for June 22nd, 2008

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I always thought that keeping up with the latest gadgets was for other people; to me they cost too much money and, like most new things these days, they don’t last beyond next Xmas.

But just looking around the house recently I have to say I am eating my words - we have unsuspectingly kept up with the times it seems. Remote controls for just about everything, a pen which translates words off a page; a handheld palm top thingy, a digital photo frame…

I remember when I was at school the niftiest thing I ever saw was one of those little things that punch out Dymo labels - remember them? you held it in your hand and there was a little wheel which typed the letters. I think everyone I knew got one for Xmas at some stage and all our school books and bags had our names on them in ‘dymo print’.

And they lasted too - I still have mine and it is now ** years old - whoops, must get that number key fixed…

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As your business grows you need to implement ways to assess performance, both of financial and employees - past, present and future - in key areas.

This is known as corporate performance management. You will have heard this term by now but think of it as a way to take stock with how your business is doing. Simple as that - business intelligence.

Take these areas into account:

* Revenue, return on investments; overheads and operational costs

* For online businesses you need to look at page views, server load, website traffic and transactions.

Doing this effectively requires utilising sophisticated and accurate technology - there’s a wealth of software out there designed specifically for this purpose so make sure you include it in your business budget.

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